Website rebranding for an industrial waste disposer
M.O.C. Co., Ltd. is participating in environmental preservation through recycling waste oil and transportation of industrial waste. We rebranded their corporate website to break the image of the traditional manufacturing industry and impress sustainability.
First we understood the company, competitors, and their clients by researching and hearing.
We held workshop to plan what we convey to whom. In this rebranding we set new persona to target, and drew their customer journey to figure out touch points.
To approach our target with the image of "sustainability", I suggested some ideas with mood boards and came to a conclusion with option 1.
Clean,Elaborate, Earnest, Conservative
Simple, Modern, Friendly, Easy
I designed entire pages as the sum total of the decisions we have made. I determined how does the product will look like, and choosing the right layout, typography, colors.